SD-WAN has a lot of hype surrounding it. In fact Gartner have a term for the part of the “hype cycle” we might be about to go into with SD-WAN and its encouragingly called “The Trough of Disillusionment”.
I get exactly that feeling when reading through new product announcements from well established network players, as they add SD-WAN to their portfolio.
All they do is spout buzzwords and technobabble.
Now I’m sure we can be a bit guilty of doing that too, but as we’ve embraced the term SD-WAN (like it or loath it, the term is here to stay), we have tried to write content that is as explanatory as possible.
We’ve tried to keep things simple, even when there is a vast amount of technology in the background.
When you spend the time decoding the announcements, you see something surprising. Hardly anyone is doing SD-WAN yet at all.
Sure, they like to talk about it, but where are the case studies and concrete customer examples? Where are the real-world problems solved?
Many of the “new” announcements we’ve seen over recent months have been for little more than basic load balanced or traditional leased lines and MPLS / DSL failover systems with a firewall on the end. This isn’t SD-WAN in any meaningful sense.
And that’s why hardly anyone is buying those products.
So instead of joining the pack and reeling off the buzzwords, we’re going to continue to run against the pack for 2019. We’re going to talk about actual SD-WANs.
We’re going to talk about actual examples of managed network installations where customers of ours have saved money and improved the experience of their users.
Installations where real business problems have been solved, with the creative use of software and connectivity.
Internet connections delivering IT Managers the ability to relax and know their VoIP calls are protected from spikes in usage.
While other providers will announce tie-ups with US software suppliers without any customers, we will announce customer victories running our UK software.
Which would you prefer? Actual experience, or buzzword bingo from the next company looking to jump on the bandwagon?